A Guardian article edited by Alice Wignall released on 20 February 2007 suggests that the introduction of higher fees for undergraduates means students and their parents are chasing the best deals for everything, including better a support from careers services.

"Our students are becoming more demanding of the service we offer," says Andrew Whitmore, assistant director at the Manchester Leadership programme, Careers and Employability division, at Manchester University. "We could employ 10 more people and the demand would be there for their time."

Whitmore believes that as the proportion of undergraduate students who pay higher fees increases, so will their expectations of the careers service. He says, "it's probably too early to tell exactly what the impact will be, but anecdotally we've had lots of first years in looking at internships for next summer already."